A new playbook for changing Millennial tastes
For two decades, consumer tastes have been changing in ways that demand more from the brands they consume. Consumer choice is not dictated by one isolated factor; instead, it is guided by a set of integrated features and behaviors throughout the value chain that signal real value to consumers. We've identified a set of features collectively known as L.A.T.T.E. - local, authentic, transparent, traceable, ethical - that is increasingly influencing how consumers choose to buy.
We've partnered with Research Now to survey 2,000 U.S. consumers to understand how Millennials' expectations are changing, and how brands and companies can interact with this new consumer base across the L.A.T.T.E. feature set.