Learning from L.A.T.T.E.

A new playbook for changing Millennial tastes

For two decades, consumer tastes have been changing in ways that demand more from the brands they consume. Consumer choice is not dictated by one isolated factor; instead, it is guided by a set of integrated features and behaviors throughout the value chain that signal real value to consumers. We've identified a set of features collectively known as L.A.T.T.E. - local, authentic, transparent, traceable, ethical - that is increasingly influencing how consumers choose to buy.

We've partnered with Research Now to survey 2,000 U.S. consumers to understand how Millennials' expectations are changing, and how brands and companies can interact with this new consumer base across the L.A.T.T.E. feature set.

Download the whitepaper below
This whitepaper includes survey results from 2000 U.S. consumers gathered by our partners at Research Now to size the importance of LATTE with consumers, along with stories from young brands that have woven LATTE value in their mission.