The Evolving Media Landscape


The media industry has drastically evolved over the past decade, with the rise of over-the-top content, the introduction of cable unbundling, and changes in how and where advertising dollars are spent.

In this rapidly evolving media landscape, it’s no surprise that 40% of media executives in a Catalant survey expressed that they were not confident in their organization’s ability to access and manage the necessary talent or expertise to respond to changes in the media landscape. In this eBook, you'll learn:

  • The changing TV landscape
  • The alternate forms of content delivery
  • The adoption and effects of widespread over-the-top TV services
  • The formula for traditional media players' success 
Download the eBook